About Rob Smead | SUCCESSRIFICE

The Origin

Elkhart, Indiana. South side.

I was fighting before I knew why.

I grew up in a house defined by instability, abuse, and survival. I was tattooing friends with a stick and a needle at fifteen. At nineteen, a judge gave me ten years for assault with a deadly weapon, and he wasn't wrong to.

I came home at twenty-five to a felony record, a dying mother, and no blueprint. Nobody was coming. So I went to work. I started at the bottom of a manufacturing floor and I climbed until I ran the plant. I raised my son Collin to live a childhood nothing like mine. That was the first promise I kept.

In 2012, still running the plant by day, I founded Electrum, a tattoo supply company. For four years I carried both. In 2016 I went all in, and Electrum grew into a global brand: dozens of products, patents with my name on them, millions sold, hundreds of thousands of artists using them every day.

And here's the part that matters: none of it fixed me. The operating system installed in that house on the south side doesn't care about your revenue. It cost me a marriage, money, and a night in front of a bathroom mirror that I write about in the book.

Where Negative Resistance was born.

For thirty years I kept meeting the same enemy wearing different faces. The temper. The pattern. The voice that makes the worst decision sound reasonable. In 2025 it all came to a head, and when the smoke cleared I finally saw the single thread running through every failure of my life: negativity. Mine, and everyone else's. Not as a mood. As a force. A recruiter.

So I built a system to resist it, tested it in the hardest conditions I know, and named it what it is: Negative Resistance. The decision to see negativity coming, feel it land, understand the pull completely, and still refuse the recruitment.

You can't choose your first feeling. You can choose what happens after it.

Why SUCCESSRIFICE exists.

SUCCESSRIFICE exists for the people mainstream self-help forgot. Not the person fine-tuning a morning routine. The person who grew up in chaos, who has survived things they rarely talk about, who has paid real prices for real mistakes and is still standing.

The mission is not to motivate you. It's to convert you: from the version of yourself that keeps paying the same prices into the version that finally installed a different operating system. If you bring brutal honesty and daily action, this brand will give you everything it has.

WE ARE WARRIORS.

The bill came first. The philosophy came after.

Elkhart, Indiana. South side.

Where Negative Resistance was born.

Why SUCCESSRIFICE exists.

The stage version.

Start where the work starts.